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Predicting digital solution impact

We always strive to balance innovation and creative brilliance with effectiveness and commercial impact.


Over the years we’ve developed, tested and honed two different methodologies to drive creative certainty.

Approach

1. Insight gathering

We tap into our customer panel to understand more about the audience, their perceptions, motivations and drivers, existing pain points and blockers.

2.Opportunity analysis

Then we undertake sector analysis to identify emerging trends and conduct CX audits and benchmarking to understand client performance vs the competition. Next up is the out-of-category safari, inspiring us as to what’s possible.

3. Innovation & ideation

All of these insights provide the stimulus for ideation sessions to explore new propositions, services and experiences. The prioritised ideas and concepts undergo creative development ensuring they are research-ready.

4. Concept validation

The concepts are presented to our panel allowing us to understand those that exceed or fall below expectations and those which have the highest propensity to drive people through to the next stage of decision making; consideration, purchase, advocacy.

5. Focused prioritisation

By plotting the findings, normalising the data, to further de-risk it, and adding weighted scoring, taking into account the delivery complexity from a tech, organisational and cultural perspective, we are able to identify those ideas that will have the biggest impact. 

6. Value modelling

Finally, we attach commercial values to each idea based on past client performance, allowing us to project the overall programme impact, creating focused roadmaps, balancing quick wins and longer-term initiatives to drive greater commercial returns.

For clients who want to quickly validate new propositions or products to gain investment and support.

For clients who want to de-risk their CX programme and focus on the initiatives that offer the greatest commercial returns.

1. Design sprint

The Alpha prototyping process kicks off with a week long design sprint, an accelerated and highly collaborative process to explore problems and challenges, get to know products, services and customers and create propositions before mapping out key flows and features. These are validated with users on day 5.

2. Prototype creation

The outcome of the research will give us the confidence to move forward or highlight the need to pivot. We then build out the UX and UI for a higher-definition, clickable prototype, again putting this in front of prospective customers and gain valuable feedback in order to further enhance our thinking. 

3. Validation

Upon the final round of testing, we’re in position to build the business case for further investment, to take the product to Beta or production, or to retire the prototype if the projected ROI is deemed too low.

4. Development

If required, we can take the prototype into development, allowing us to integrate real data and APIs in order to create a more realistic and tangible experience for testing.

All of this is completed before any investment is made in design or development.

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Nimbletank

5th Floor, 70 Wilson Street
London, EC2A 2DB

T: 020 3828 6440

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