The grim reality is the cost of living crisis is set to get worse over the coming months and is likely to last a number of years. With this in mind, we wanted to understand the impact it’s already having on customers, where they are feeling the crunch the most and which drivers, beyond price, will influence brand preference and loyalty. Our recent research has uncovered a significant disconnect between what customers expect and how brands are behaving, while pointing towards a new opportunity to win the hearts and minds of customers, now and in the future.
The most empathetic brand wins.
Join us for an interactive virtual session where we share our findings and discuss them with our leading client panellists from NatWest, (Head of research) and Sky, (Head of digital disruption & transformation).
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