Media spend is the largest expenditure of the marketing mix for brands. And media planners can never necessarily rely on the fact that their recommendations are going to pay dividends for their clients. By taking away the uncertainty of planning, using data, machine learning, and recommendations, speeding up the process, we enable planners to spend more time helping to consult on their clients’ work.

​

Working with Microsoft on behalf of their media client, we built an MVP platform containing 7 different tools that give an integrated recommendation for client’s media planning needs. Working with multiple product teams and customers, we built a SASS solution that allowed planners to quickly create recommendations for their clients, exchange ideas with colleagues across the world and spend more time communicating insights.